Media
Measures the change in traditional media stories on water impacts.

Getting data to report on this impact measure is a work in progress. This shared measurement system belongs to all members of the Our Living Water Network, so if you have any data or ideas to share with us on this measure, please send us an email at info@ourlivingwaters.ca.

Overview

Closely aligned with our impact measure on freshwater awareness, understanding media trends and how media is advancing a narrative on freshwater is important to understand.

Though the top line measure is the change in volume of traditional media coverage, this measure should also help unpack whether news coverage gives an accurate reflection on the threats to and health of freshwater. As such, the end result needs to be more than just a numeric indicator but an analysis on what issues are getting coverage where in the country and how that is contributing to advancing efforts of OLW Network members to shape the freshwater narrative across the country.

5-Year target: To establish a process for, and identify, an initial benchmark for this impact measure.

Last updated November 2017

Note: The data presented here represents our best research given the time and resources at hand. We acknowledge there may be errors. This shared measurement system belongs to all members of the Our Living Water Network, so if you have any corrections for us, or ideas to share on this measure, please send us an email at info@ourlivingwaters.ca.

Media|Measures the change in traditional media stories on water impacts.
Media|Measures the change in traditional media stories on water impacts.
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