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Canada’s federal government needs to lead the way on protecting our precious lakes, rivers and streams. That’s because no matter where you live in Canada and no matter what the issues are in your community, your water quality is affected by the growing void in leadership at the federal level on water.

For fresh water to become a national priority for the next federal government of Canada, it must be made abundantly clear how important the issue is to the people of Canada. This toolkit is designed to help you do that.

Thank you for your interest in and support for the Call to Action for Federal Leadership on Fresh Water and its target of having all of Canada’s waters in good health by 2025. To help build momentum for a visionary decade-long Canada-wide effort, we are asking you to spread the word in your communities.

The call to action is organized around four themes, and this toolkit provides flashcards on how to talk about the ideas and actions in each theme. It also provides samples of various ways to communicate these talking points, for you to tailor as you see fit, including: a sample OpEd, a sample Letter to the Editor and sample social media posts.

Fresh water is such a big part of who we are as Canadians. If we are able to build a diverse and unified national voice calling for federal leadership, we will ensure that our water wealth is protected and valued for long into the future.

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